News Release

Woodmen of the World Recognized Again as an American Heart Association Start! Fit-Friendly Company

February 7, 2014

Companies take steps to decrease healthcare expenses, increase productivity

Omaha, Neb. – Woodmen of the World has been recognized for the fourth consecutive year as a Platinum-Level Start! Fit-Friendly Company by the American Heart Association's Start! initiative for helping employees eat better and move more.

"It's a wonderful accomplishment for both Woodmen of the World and the associates to be recognized as a Platinum-Level Start! Fit Friendly Company," said Karla Gochenour, Vice President of Human Resources. "We have worked hard to encourage positive changes through our wellness programs and winning this award shows that associates are taking advantage of these opportunities and are choosing to make Wellness a priority in their lives."

Platinum-level employers:

  • Offer employees physical activity options in the workplace
  • Increase healthy eating options at the worksite
  • Promote a wellness culture in the workplace
  • Implement at least nine criteria outlined by the American Heart Association in the areas of physical activity, nutrition and culture
  • Demonstrate measurable outcomes related to workplace wellness

"This is a huge accomplishment which reflects your hard work and commitment to improving your employees’ health. Thank you for championing the health of your employees," said Kevin D. Harker, Executive Vice President, Midwest Affiliate of the American Heart Association.  

The Start! Fit-Friendly Companies Program is a catalyst for positive change in the American workforce by helping companies make their employees' health and wellness a priority.

About Woodmen of the World

Woodmen of the World was founded in 1890 as a not-for-profit. We give back to our member-customers and the communities we live in. Today, Woodmen of the World offers insurance, annuities, mutual funds,* and 529 College Savings Plans.* More than 700,000 Woodmen of the World member-customers across the country share a commitment to family, community and country. To learn more about Woodmen of the World, visit

About the American Heart Association

The American Heart Association is devoted to saving people from heart disease and stroke - America's No. 1 and No. 4 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or join us, call 1-800-AHA-USA1 or any of our offices around the country, or visit